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Random in the Time of Social Media

Journal of Business Anthropology 3(2), 2014

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This essay asks us to take a look those inadvertent “happened upon” experiences in daily life that are so often captured and conveyed though social media. These “random” life moments, once tweeted, posted, “liked,” shared, are instrumental in the creation of an online voice and community. We contemplate the ways the word is bent to suit the temporal and spatial simultaneity of platforms such as tumblr, Instagram, Twitter where the here and there – the embodied and digital life – intermesh.

Tags: Cultural Change, Digital Community, Social Identity, Social Media