Practica Group is a globally active partnership of anthropologists and marketers whose thought-provoking work spans consumer and B2B projects, delivering value through strategic insights.
We are experts in translating the worlds we encounter into human terms and achievable business opportunities.
We bring cultural insight and a comparative lens to advance our clients’ goals in markets all over the world.
Our collective expertise runs both broad and deep and prominently includes technology, marketing, medical anthropology, sociolinguistics, visual anthropology and cultural geography.
2015 CHOICE OUTSTANDING ACADEMIC TITLE
"In this tour de force of scholarly contributions...
Exploring mobile technology needs and opportunities in the Indonesian tuna fishing industry.
Tourism and the Viral Selfie
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