Results for: Strategy
When Ethnography REALLY WORKS
Michael Donovan
QRCA Views, Fall 2013
Download File >When ethnography really works, it changes the frame of understanding; it upends rather than confirms thinking. In the upending, category wisdom is often challenged and the impossible becomes possible, creating a win for clients, consumers and researchers.
Communicating with Clients
Rita Denny
In The collaboration of anthropologists and designers in the product development industry, S. Squires and B. Byrne, eds. Westport, CT: Greenwood. 2002
Download File >This chapter focuses on the representation of anthropology in consumer research.