Global Reach
Fueled by our inherent curiosity to explore differences; Practica’s global capabilities provide actionable cultural and business insights for our clients within and across global marketplaces. This global perspective allows for a useful and comparative cross-cultural lens that can also provide uncommon insights into local domestic markets. Recent projects have spanned Asia, the EU, the Middle East and Africa.
New Zealand | Meaning of Achievement
Mexico | Ethnographic Training
Russia | Cognac - Local Positioning of a Global Brand
Singapore | Exploration of Urban Mobility
Thailand | Lotion in Everyday Life
Singapore | Exploration of Urban Mobility
China | Exploration of Urban Mobility
Singapore | Exploration of Urban Mobility
Indonesia | Smartphones and Tuna Fishing
Thailand | Lotion in Everyday Life (Fieldwork in the midst of rising floodwaters)
New Zealand | Life of Builders
Brazil | Road Sharing in Sao Paulo
Thailand | Lotion in Everyday Life
Brazil | Road Sharing in Sao Paulo
Indonesia | Smartphones and Tuna Fishing
Russia | Cognac - Local Positioning of a Global Brand
New Zealand | Trans-Tasman Cultural Identity
Indonesia | Smartphones and Tuna Fishing
South Korea | Meanings of Education
China | Meanings of Perfume
New Zealand | Life of Builders
China | Meanings of Perfume
