Results for: Shopping
Consumer Segmentation in Practice: An Ethnographic Account of Slippage
Patricia L. Sunderland and Rita M. Denny
In Inside Marketing: Practices, Ideologies, Devices, edited by Detlev Zwick and Julien Cayla, 2011View Article >
This chapter, a story of slippage in timelines and agendas, illuminates the inherent messiness, in essence the effervescence of humanity, embodied in consumer research and consumer segmentation.
Shopping at the Strand
Essay, 2010Download File >
This short memoir of graduate school book shopping describes the organic process through which a brand comes to life in shopping. It provides lessons for retail design and branding.
Connections among People, Things, Images, and Ideas: La Habana to Pina and Back
Patricia Sunderland and Rita Denny
Consumption, Markets and Culture, September 2005.Download File >
This publication includes a video and print version of a photo essay of images taken in the fall of 2003. Through an analysis of the photographs, we tackle issues of representation, meaning creation and understanding — of marketplaces, consumption, brands, and culture.
The Anthropology of Shopping
Society for Applied Anthropology, Annual Meetings 2004Download File >
"Good" shopping environments (brick and mortar, paper, or electronic) provide the cues, symbols, and well-crafted spaces that engage the cultural imagination. This paper takes examples from recent fieldwork in consumer anthropology to examine how retail myths can come to life.