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The Anthropology of Shopping

Society for Applied Anthropology, Annual Meetings 2004

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"Good" shopping environments (brick and mortar, paper, or electronic) provide the cues, symbols, and well-crafted spaces that engage the cultural imagination. This paper takes examples from recent fieldwork in consumer anthropology to examine how retail myths can come to life.

Tags: Design, Design Anthropology, Retail Ethnography, Semiotics, Shopping