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Results for: Corporate Anthropology

The Cry for More Theory and The Cry of Practicality

In Advancing Ethnography in Corporate Environments, edited by Brigitte Jordan, 2013

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These chapters center on the dynamic tensions between theory and practicality in applied anthropological work, using case studies from our work to illuminate the ways that bringing theory into the work is a crucial aspect of the practical work that needs doing in consumer research.

Tags: Business Anthropology, Business Language, Corporate Anthropology, Cultural Analysis, Ethnography