Results for: Corporate Anthropology
The Cry for More Theory and The Cry of Practicality
Patricia Sunderland and Rita Denny
In Advancing Ethnography in Corporate Environments, edited by Brigitte Jordan, 2013View Article >
These chapters center on the dynamic tensions between theory and practicality in applied anthropological work, using case studies from our work to illuminate the ways that bringing theory into the work is a crucial aspect of the practical work that needs doing in consumer research.