Results for: Consumer Research
Handbook of Anthropology in Business
Edited by Rita Denny and Patricia Sunderland
June 2014
View Article >The first major reference work on anthropology in business, includes chapters by more than 60 authors working in universities and corporate settings. The Handbook offers broad coverage of theory and practice and demonstrates the vibrant tensions and innovations that emerge at the intersections of anthropology and business and between corporate worlds and the lives of individual scholar-practitioners.
Researching Cultural Metaphors in Action: Metaphors of Computing Technology in Contemporary U.S. Life
Rita Denny and Patricia Sunderland
Journal of Business Research 58(10), October 2005
Download File >In this paper, prepared for a La Londe Seminar, we illustrate the utility of cultural metaphor as an analytic tool and theoretical construct in consumer research. We take as our prime example the ways that computer and internet metaphors have impacted U.S. consumers.
Psychology vs. Anthropology: Where is Culture in Marketplace Ethnography?
Patricia Sunderland and Rita Denny
In Advertising Cultures, T. Malefyt and B. Moeran, eds. London: Berg, 2003
Download File >Buy the book on Amazon > Part of an edited collection, this chapter outlines the meaning and heuristic value of using a cultural rather than a psychological analysis in ethnographic consumer research.
Communicating with Clients
Rita Denny
In The collaboration of anthropologists and designers in the product development industry, S. Squires and B. Byrne, eds. Westport, CT: Greenwood. 2002
Download File >This chapter focuses on the representation of anthropology in consumer research.
Glancing Possibilities
Patricia Sunderland
Anthropology News, April, 2000
Download File >This piece outlines the possibilities of conducting ethnographic, anthropologically informed analysis in short periods of time. Argued also is that in consumer and corporate contexts, fast-paced research is both a necessity and refraction of contemporary realities.