Results for: Semiotics
Shopping at the Strand
Michael Donovan
Essay, 2010
Download File >This short memoir of graduate school book shopping describes the organic process through which a brand comes to life in shopping. It provides lessons for retail design and branding.
Researching Cultural Metaphors in Action: Metaphors of Computing Technology in Contemporary U.S. Life
Rita Denny and Patricia Sunderland
Journal of Business Research 58(10), October 2005
Download File >In this paper, prepared for a La Londe Seminar, we illustrate the utility of cultural metaphor as an analytic tool and theoretical construct in consumer research. We take as our prime example the ways that computer and internet metaphors have impacted U.S. consumers.
Connections among People, Things, Images, and Ideas: La Habana to Pina and Back
Patricia Sunderland and Rita Denny
Consumption, Markets and Culture, September 2005.
Download File >This publication includes a video and print version of a photo essay of images taken in the fall of 2003. Through an analysis of the photographs, we tackle issues of representation, meaning creation and understanding — of marketplaces, consumption, brands, and culture.
The Anthropology of Shopping
Michael Donovan
Society for Applied Anthropology, Annual Meetings 2004
Download File >"Good" shopping environments (brick and mortar, paper, or electronic) provide the cues, symbols, and well-crafted spaces that engage the cultural imagination. This paper takes examples from recent fieldwork in consumer anthropology to examine how retail myths can come to life.
What is Coffee in Bangkok?
Patricia Sunderland and Rita Denny
Anthropology News, November, 2002
Download File >These articles, drawing on a training exercise investigation of coffee in Bangkok, explore the uses of semiotic analysis in qualitative research and point to the necessity of cultural knowledge.
Strange Brew: How Semiotics Became Au Fait with Au Lait
Patricia Sunderland and Rita Denny
Research Magazine, November, 2002
Download File >These articles, drawing on a training exercise investigation of coffee in Bangkok, explore the uses of semiotic analysis in qualitative research and point to the necessity of cultural knowledge.