Results for: Netnography
Market Research, Webnography, and Chronic Disease
Charley Scull
American Anthropological Association, 2009 Annual Meeting, Philadelphia, PA
Download File >This paper was presented as part of a session titled: “How Anthropology Can Help End Healthcare as We Know It: Practicing Anthropology in (and on) the Medical System”. This paper weighs the strengths and weaknesses of the approach as the author describes forays into the world of online “ethnographic” research of chronic disease. Throughout the paper the author attempts to reconcile shrinking research budgets, the goals of pharmaceutical market research clients and the ethical concerns of the anthropological approach in this new digital environment.