Judith Wright

Judith Wright is a qualitative researcher and innovation facilitator based in San Francisco. Judith was schooled in England (BA Marketing, Hull University, and MA in Product Innovation, Royal College of Art). For the past 30 years, she has employed qualitative research and brainstorming techniques to develop fresh insights and innovative solutions to new product development, marketing strategy and branding problems. Judith has been teaming up with Practica partners for two decades.