Elena Desentis

Elena Desentis is a founding partner at Antropía, a qualitative research and strategic planning agency based in Mexico City. Elena is a marketing strategy consultant with over 10 years of experience in marketing research and brand and communications strategy. She has led research projects on innovation, consumer segmentation, shopper experience, brand footprint, personal care, pharmaceuticals, finance, electronic appliances, food, beverages, alcoholic beverages and more. Elena has a M.A. in Marketing from Kingston University in London. Her interests lie in culture and its relation to consumption, storytelling and the creative process.