Erica Herman

Erica Herman specializes in depth research and strategic counseling for senior level business and public sector clients. She leverages her 30+ years of experience in diverse projects, such as living with chronic health conditions in the US, personal finance across four countries, regenerative travel, and the role of culture change in policy-building. Recognizing that focused, passionate fieldwork results in the discovery of new, often unexpected territory, Erica is committed to using those discoveries to illuminate resonant connections across innovation, systems, strategy, branding, and organizational culture. Her clients range from startups to multinationals, including Grassroots Solutions, Procter & Gamble, Got Milk?, Klarna, Oscar Health, Johnson & Johnson, and WNYC On the Media. She has lived in Brooklyn forever, deeply ensconced in a life of food, family, community, music and occasional guerrilla gardening.