Results for: Strategy
When Ethnography REALLY WORKS
QRCA Views, Fall 2013Download File >
When ethnography really works, it changes the frame of understanding; it upends rather than confirms thinking. In the upending, category wisdom is often challenged and the impossible becomes possible, creating a win for clients, consumers and researchers.
Communicating with Clients
In The collaboration of anthropologists and designers in the product development industry, S. Squires and B. Byrne, eds. Westport, CT: Greenwood. 2002Download File >
This chapter focuses on the representation of anthropology in consumer research.