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Results for: Strategy

When Ethnography REALLY WORKS

QRCA Views, Fall 2013

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When ethnography really works, it changes the frame of understanding; it upends rather than confirms thinking. In the upending, category wisdom is often challenged and the impossible becomes possible, creating a win for clients, consumers and researchers.

Tags: Business Anthropology, Ethnography, Gardens, Innovation, Museums, Strategy

Communicating with Clients

In The collaboration of anthropologists and designers in the product development industry, S. Squires and B. Byrne, eds. Westport, CT: Greenwood. 2002

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This chapter focuses on the representation of anthropology in consumer research.

Tags: Business Anthropology, Business Language, Consumer Research, Ethnography, Strategy