Results for: Social Identity
Random in the Time of Social Media
Journal of Business Anthropology 3(2), 2014View Article >
This essay asks us to take a look those inadvertent “happened upon” experiences in daily life that are so often captured and conveyed though social media. These “random” life moments, once tweeted, posted, “liked,” shared, are instrumental in the creation of an online voice and community. We contemplate the ways the word is bent to suit the temporal and spatial simultaneity of platforms such as tumblr, Instagram, Twitter where the here and there – the embodied and digital life – intermesh.
The Luminosity of the Local
EPIC2012 ProceedingsDownload File >
Conference Website This paper seeks to capture the local in Locavore — both its concrete and symbolic character. Locavore is a kind of nascent identity that emerges from constellations of social relationships, self-defining “food communities”, made up of consumers and farmers and chefs, and food writers and environmentalists of various stripes. These communities live in the blogosphere, tweets and other media as well as through face-to-face relationships and transactions. At their core are representations of the local — in foods, dishes, recipes, meals, places, and persons. Place-bound identities in some theoretically interesting ways transcend place. Drawing on classical anthropological theory and recent studies in cultural geography, we explore ways in which the local is invented and given representational power in the creation of face-to-face and digital communities. We address the implications for branding, marketing and for understanding the continued power of place-bound identities in the very constitution of digitized and globalized worlds.
Being Mexican and American: Negotiating Ethnicity in the Practice of Market Research
Patricia Sunderland, Elizabeth G. Taylor, and Rita Denny
Human Organization 63(3), 2004Download File >
Based on experience conducting research among Mexican Americans, we discuss the value and dynamics of collaboration among researchers and respondents across ethnicities and disciplines.