Results for: Retail Ethnography
Shopping at the Strand
Essay, 2010Download File >
This short memoir of graduate school book shopping describes the organic process through which a brand comes to life in shopping. It provides lessons for retail design and branding.
The Anthropology of Shopping
Society for Applied Anthropology, Annual Meetings 2004Download File >
"Good" shopping environments (brick and mortar, paper, or electronic) provide the cues, symbols, and well-crafted spaces that engage the cultural imagination. This paper takes examples from recent fieldwork in consumer anthropology to examine how retail myths can come to life.