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Results for: Retail Anthropology

Consumer Segmentation in Practice: An Ethnographic Account of Slippage

In Inside Marketing: Practices, Ideologies, Devices, edited by Detlev Zwick and Julien Cayla, 2011

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This chapter, a story of slippage in timelines and agendas, illuminates the inherent messiness, in essence the effervescence of humanity, embodied in consumer research and consumer segmentation.

Tags: Ethnography, Retail Anthropology, Segmentation, Shopping