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When Ethnography REALLY WORKS

QRCA Views, Fall 2013

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When ethnography really works, it changes the frame of understanding; it upends rather than confirms thinking. In the upending, category wisdom is often challenged and the impossible becomes possible, creating a win for clients, consumers and researchers.

Tags: Business Anthropology, Ethnography, Gardens, Innovation, Museums, Strategy

QRCA Qualcast: Expanding the Parameters: When Ethnography Works

Thursday, November 1, 2012

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Tags: Anthropology, Cultural Analysis, Ethnography, Museums