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Results for: Ethnicity

Being Mexican and American: Negotiating Ethnicity in the Practice of Market Research

Human Organization 63(3), 2004

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Based on experience conducting research among Mexican Americans, we discuss the value and dynamics of collaboration among researchers and respondents across ethnicities and disciplines.

Tags: Advertising, Ethnicity, Marketing, Social Identity

"You May Not Know It, But I'm Black": White Women's Self-Identification as Black

Ethnos 62(2), 1997

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This paper discusses issues of ethnic identity in the U.S., showing how White women within the African American artistic world of jazz draw upon discourses of race and ethnicity in order to construct themselves as Black.

Tags: Cultural Identity, Ethnicity, Identity