Results for: Electric Utilities
Speaking to Customers: The Anthropology of Communications
In Contemporary Marketing and Consumer Behavior, J. Sherry, Jr. editor. NY: Sage, 1995Download File >
Buy the book on Amazon > This paper focuses on communications by utility companies to respond to customer concerns about EMFs in the 1980s in which the implicit (or presupposed) content of customers' words are explored. The paper suggests that all communications (advertising or otherwise) set up an expected frame or relationship with customers, a frame that is grounded by cultural symbols.