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Results for: Design Anthropology

Handbook of Anthropology in Business

June 2014

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The first major reference work on anthropology in business, includes chapters by more than 60 authors working in universities and corporate settings. The Handbook offers broad coverage of theory and practice and demonstrates the vibrant tensions and innovations that emerge at the intersections of anthropology and business and between corporate worlds and the lives of individual scholar-practitioners.

Tags: Branding, Business Anthropology, Consumer Research, Cultural Analysis, Design Anthropology, Ethnography

Shopping at the Strand

Essay, 2010

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This short memoir of graduate school book shopping describes the organic process through which a brand comes to life in shopping. It provides lessons for retail design and branding.

Tags: Design Anthropology, Retail Ethnography, Semiotics, Shopping

The Anthropology of Shopping

Society for Applied Anthropology, Annual Meetings 2004

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"Good" shopping environments (brick and mortar, paper, or electronic) provide the cues, symbols, and well-crafted spaces that engage the cultural imagination. This paper takes examples from recent fieldwork in consumer anthropology to examine how retail myths can come to life.

Tags: Design, Design Anthropology, Retail Ethnography, Semiotics, Shopping