Results for: Design Anthropology
Handbook of Anthropology in Business
Edited by Rita Denny and Patricia Sunderland
June 2014View Article >
The first major reference work on anthropology in business, includes chapters by more than 60 authors working in universities and corporate settings. The Handbook offers broad coverage of theory and practice and demonstrates the vibrant tensions and innovations that emerge at the intersections of anthropology and business and between corporate worlds and the lives of individual scholar-practitioners.
Shopping at the Strand
Essay, 2010Download File >
This short memoir of graduate school book shopping describes the organic process through which a brand comes to life in shopping. It provides lessons for retail design and branding.
The Anthropology of Shopping
Society for Applied Anthropology, Annual Meetings 2004Download File >
"Good" shopping environments (brick and mortar, paper, or electronic) provide the cues, symbols, and well-crafted spaces that engage the cultural imagination. This paper takes examples from recent fieldwork in consumer anthropology to examine how retail myths can come to life.